Ways to Make Your Website More Efficient And Convertible

20 Ways to Make Your Website More Efficient And Convertible 2021

Make Your Website More Efficient And Convertible: From design and page load times to the click-through and conversion rates, web layout affects the success of every site. And if conversion rates are a priority for you, it can sometimes be hard to decide what should get more or less attention.

In order to optimize your website, there are many things you can do that will make it sharper and more efficient. Just by stepping back and looking at your website with a critical eye, you’ll see small tweaks that could make a big difference for your bottom line.

Here are 20 ways you can make your website more efficient and convertible:

1. Keep Things Simple and Clear: Simplify your copy and use only the most important images on each page. This allows for easier navigation and lets readers scan posts quickly.

2. Optimize Header Tags: Use header tags to guide site visitors through

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20 Ways to Make Your Website More Efficient And Convertible

Ways to Make Your Website More Efficient And Convertible
20 Ways to Make Your Website More Efficient And Convertible

Ways to Make Your Website More Efficient And Convertible

H1 Tags

3. Use Headings in Paragraphs: You can also use headings to guide readers through the page.

4. Use Strong Headings: Use strong headings to separate different sections of your page.

5. Use a Strong Call to Action: Place a strong call to action at the end of each post. This helps people to read and finish the post.

6. Avoid Placement of Ads on Home Page: Placing ads on the home page is not effective.

7. Avoid Flash: People do not like to use flash.

8. Do not put too much text on the Home Page: Keep your home page simple and use a clear headline.

9. Use Title Tags: Using title tags for each page will help search engines understand what your page is about.

10. Make Your Pages Unique: Make your page unique from the others.

11. Keep Your URL Short: Keep your URL short.

20 Ways to Make Your Website More Efficient And Convertible

Tag Keywords for Headings

12. Use Semantic HTML: Use HTML codes that are easier to understand and

make it easy for the reader to understand.

13. Use Pictures: Include images that are relevant to your content.

14. Use Fonts: Use the right font size and color for each page.

15. Keep the Size of Images Small: Make sure your images are no bigger than 1000KB

16. Avoid Long Titles: Make sure your title is no longer than 70 characters.

17. Keep Your Site Mobile-Friendly: A website should be optimized for all devices,

such as desktops, tablets, and mobile phones.

18. Use JavaScript: JavaScript is a must-have for a website.

19. Keep Your Site Secure: Make sure your site is secure by using a SSL Certificate.

20. Avoid Page Redirects: You can avoid page redirects by adding nofollow to the

URLs in

20 Ways to Make Your Website More Efficient And Convertible

Content Length

With the ever-growing amount of content on the web, readers often have trouble determining where to click to continue reading.

To combat this problem, keep the copy in your site’s header concise and to the point.

3. Provide Unobtrusive Navigation: Use navigation menus and arrows to guide visitors through your content. It’s a simple, yet effective, way to direct visitors to the pages they need.

4. Optimize the Search Box: Add a search box to your site and include keywords and phrases in your copy. Make it easy for readers to find the information they’re looking for.

5. Include a Welcome Message: Include a welcome message on your home page. It gives readers a sense of welcome and familiarity.

6. Create a Logical and Relevant Call to Action: In your navigation menu, provide a list of links that describe your site’s most important call to action.

7. Include Social Media Links

20 Ways to Make Your Website More Efficient And Convertible

Create a Standard Page Length

Creating a standard page length can help ensure that readers are comfortable with your content. Use this standard page length in all of your content and on all of your pages.

This standard page length can be determined by looking at your site’s analytics. The average time spent on a page should be in the 2 to 3 minute range.

A longer page may take longer to read and is not as easy to navigate.

This time can be divided by the number of pages on your site and can be used as a benchmark for page length.

To determine how long a page should be, divide the total number of words on the page by the average number of words per page.

The average number of words per page can be found in the analytics or by using a word count tool. 8. Optimize Page Load Times: Make sure your site loads fast. Optimize

20 Ways to Make Your Website More Efficient And Convertible

Mobile Optimization

3. Include Call-to-Action Buttons: Keep your visitors in mind by including call-to-action buttons throughout your site. This is one of the most important aspects of a website and will help convert readers into customers.

4. Include Short Headlines: Try including a short headline with each article on your website. This can help you catch the eye of readers and encourage them to read your content.

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5. Keep Pages Light: Keep the number of pages on your site to a minimum. Not only does it keep the user experience light, but it also allows for better search engine optimization.

6. Keep your Site Mobile-Friendly: In order to make sure your site is mobile-friendly, you’ll need to use a mobile-friendly design. If you’re not familiar with the process, our design team is more than happy to assist you.

7. Include an Online Bookmark: By creating an online bookmark for your site, you can easily direct

20 Ways to Make Your Website More Efficient And Convertible

The Ultimate Guide to Mobile-Optimized Websites

9. Include an Online Bookmark: By creating an online bookmark for your site, you can easily direct readers to your most important posts.

This will also help to build trust and encourage readers to come back for more.

10. Use Keywords: By adding a keyword or two to your site, you can help search engines understand what your site is about.

11. Include Links: When readers click on links, they can learn more about your site and possibly convert into customers. Make sure you include at least one link in each post.

12. Include Internal Links: By linking to posts on your site, you can provide readers with more in-depth information about your company and your products.

13. Include Headlines: Including a headline at the top of each post can help draw readers into your content and encourage them to click through to your site.

14. Use Appropriate Fonts: Using appropriate fonts for your site can help your site stand out and is an important part of creating a

20 Ways to Make Your Website More Efficient And Convertible

Schema Markup

3. Optimize Page Titles: Page titles are the first thing people see, and they’re a great way to make a site more readable and guide site visitors through. You should include your page title in your header and in a few other places as well.

4. Optimize Metadata: Think of metadata as a “museum label” for your site. It’s meant to help you to label and classify your content.

5. Optimize Navigation: Use drop-down menus and other tools to help visitors navigate your site. Include links to the most important content and put them at the top of the page.

6. Optimize Images: Be sure to use images that are both relevant and interesting. Too many images can slow down a page and lead to a cluttered page design.

7. Optimize Headers: Use headers to guide site visitors and help them understand what your site is about.

8. Optimize Typography: Use a type

20 Ways to Make Your Website More Efficient And Convertible

Add Schema to Your Pages

font that is legible and easy to read. Use a size that is also easy to read.

9. Optimize Font Color: Choose a typeface that’s easy to read, and use it consistently throughout your site.

10. Optimize Page Load Time: Make sure that your pages load quickly and don’t take forever to load.

11. Optimize Mobile View: Make sure that your site is mobile friendly. Mobile users can’t scroll through a page like desktop users, so you need to make sure that your pages are optimized for them.

12. Optimize Post Titles: Be sure to use page titles that are optimized for mobile devices and that will entice visitors to click through to your site.

13. Optimize Post Titles: Be sure to use page titles that are optimized for mobile devices and that will entice visitors to click through to your site.

14. Optimize Page Speed: Optimizing your page speed will increase your site’s readability and conversion rates.

20 Ways to Make Your Website More Efficient And Convertible

Optimize Images

Add Schema Markup

Use Keywords

3. Make Sure Your Website is Visually Beautiful: Use good-quality images and use a background image. A background image adds depth and improves readability.

4. Provide Quality Video: Offer quality videos that are both educational and entertaining. Videos that are well-produced and well-edited can be very persuasive.

5. Offer Quality, Relevant Content: Quality content is crucial. Make sure your site offers high-quality content and posts that are useful and relevant to the reader.

6. Improve Website Navigation: Add menus to your site and make sure they are easy to find and use.

7. Create Easy-to-Find Links: Make sure links are clear and easy to find.

8. Create an Effective Email Sign Up Form: Use an easy-to-find form that allows users to register quickly and easily.

9. Create Effective CTAs: Use clear and concise call-to-action buttons to help readers make the purchase decision.

10. Improve User Experience:

20 Ways to Make Your Website More Efficient And Convertible

Use Keywords for Page Titles and Descriptions

11. Create Effective Blog Pages: Write good-quality blog posts and use them to attract readers.

12. Include User Reviews: Showcase your best reviews by listing them on your site.

13. Use a “Contact Us” Page: Make sure your contact information is easily accessible.

14. Include a Frequently Asked Questions (FAQ) Page: This is an easy way to attract new customers.

15. Add a Chat Feature: This allows customers to get immediate answers to their questions.

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16. Create a Google Map: This is a great way to attract new customers.

17. Include a “What’s New” Page: This is a great way to attract new customers.

18. Include a Facebook Like Button: This is a great way to attract new customers.

19. Include a Google Plus Sign-Up Button: This is a great way to attract new customers.

20. Offer Good Customer Service: If you offer good customer service, you will be rewarded

20 Ways to Make Your Website More Efficient And Convertible

Use Schema Markup

3. Ensure Your Navigation Is Easy to Use: Use simple, easy-to-use navigation.

For example, consider using tabs, icons, or text links.

Also, make sure that the page titles match the page content.

4. Use Easy-to-Read Fonts: Make sure your font size and style is large enough to be legible.

Use serif fonts for text and sans-serif fonts for navigation.

Also, make sure that your typeface is easy to read.

5. Use Readable Copy: Consider using bulleted lists to present information.

Use bullet points to highlight important points.

Also, consider using larger font sizes for the main body of your text.

6. Reduce Page Load Times: Reduce page load times by avoiding unnecessary features and scripts.

Remove or combine elements on a page that aren’t needed.

20 Ways to Make Your Website More Efficient And Convertible

Add Schema to Your Pages

7. Include Contact Information: Include your contact information on each page.

For example, consider adding your email address or phone number in the footer or sidebars.

Also, add your physical address or URL to the bottom of each page.

8. Make the Call to Action Easy to Find: Place the call to action at the top of each page.

Make it as easy as possible for visitors to find it.

For example, use clear text or icons to point out the CTA.

9. Eliminate Spam: Remove all unnecessary links and text.

Also, make sure that your website is spam-free.

10. Be Mobile-Friendly: Consider using a mobile-friendly template.

Make sure that the site can be viewed on mobile devices.

Also, make sure that your site can be viewed on a mobile device without needing to zoom in.

20 Ways to Make Your Website More Efficient And Convertible

Schema Markup and HTML

3. Reduce Backlinks: Remove or change backlinks that aren’t relevant to your content. This can help increase search engine ranking.

4. Optimize Alt Tags: Create a different description for each image and use alt tags to display a text description of the image in case someone has

disabling images in their browser.

5. Increase Site Speed: Add a favicon, image-based navigation, and compression to make your site load faster.

6. Use Javascript: Make it easier for visitors to navigate your site by using Javascript.

7. Improve User Experience: Optimize your site for speed and accessibility.

8. Add More Info: Give readers more information about your product or service by adding more copy and more

information.

9. Show Images: Use pictures to represent text and data to create a more attractive site.

10. Remove Redundant Text: Cut down on text and save on bandwidth.

11. Reduce Page Loading Time:

20 Ways to Make Your Website More Efficient And Convertible

Add Schema Markup to Headings

12. Simplify Fonts: Use bold and italic text sparingly and keep it simple.

13. Improve Page Speed:

Use the Right H1, H2, and H3 Tags.

14. Optimize Server-Side Includes: Include images, scripts, and stylesheets in a separate document to decrease page loading

time.

15. Optimize File Names: Make sure that your file names are descriptive and make sense.

16. Use RSS Feeds: Include a link to your RSS feed in the top navigation or footer to make it easier for visitors to stay up-to-date.

17. Improve Caching:

Cache your most frequently used images and reduce image size to save on bandwidth.

18. Remove Unnecessary Text:

Use bullets and lists to keep your site more visually appealing.

19. Create a Mobile-Friendly Site: Include a mobile-friendly version of your site on your site.

20 Ways to Make Your Website More Efficient And Convertible

Schema Markup and CSS

3. Make Images Mobile-Friendly: If your site is mobile-friendly, it’s easy to scroll through posts on your smartphone and check out your social media pages.

4. Make it Easier to Navigate: Make it easy for your readers to find what they want. Make navigation menus easy to understand and navigate.

5. Offer a Unique Selling Proposition: Create a special value for your readers that’s unique to your site. This can be a giveaway, an exclusive offer, or something that makes your site stand out.

6. Make It Easy to Find Your Social Media Pages: Link social media profiles to the blog. If you want readers to share your posts on Facebook, for example, make sure you’ve linked it on your blog.

7. Use a Clear Call to Action: Ask your readers to take a specific action. For example, ask them to subscribe to your newsletter or fill out a contact form.

20 Ways to Make Your Website More Efficient And Convertible

Add Schema Markup to Headings

9. Use Schema Markup to Describe Key Elements: If you have a video, make sure it’s tagged with Schema markup. If you’re using images, add Schema markup to your post to make it easy for search engines to index them.

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10. Create a Clear Call to Action: Make sure your site visitors know what to do when they reach your blog or site. This can be a “Subscribe” button, a “Shop Now” button, or a “Contact Us” button.

11. Keep Social Media Buttons

Clear and in the Header.

12. Make Social Media Profiles Link to the Blog: If you’re using social media profiles to promote your site, make sure they link to your blog.

13. Use Schema Markup to Describe Your Social Media Profiles: If you have a social media profile for your site, make sure it’s tagged with Sche

20 Ways to Make Your Website More Efficient And Convertible

1Schema Markup and Images

1Schema Markup and Images.

The first line of your web page’s HTML code is usually an

tag, which indicates the

1Schema Markup and Images.

1Schema Markup and Images.

heading for your site. However, there are several other tags that are

1Schema Markup and Images.

1Schema Markup and Images.

20 Ways to Make Your Website More Efficient And Convertible

1Schema Markup and JavaScript

Schema Markup and JavaScript.

3. Remove Unnecessary Code: Use tools like Screaming Frog or Google Page Speed Insights to find unnecessary code that slows your site down. If you have code that’s causing a page to load slowly, remove it or use a tool like HTML Purifier to sanitize it.

4. Simplify Your Navigation: Remove extraneous links and keep navigation at a minimum. Don’t let navigation distract from your content.

5. Get to the Point: Write your headlines and headlines on each page that tells your visitors what they’ll find in the post. This allows for easy scanning of posts.

6. Keep It Mobile: Make sure your website is optimized for mobile devices. Many website visitors are now coming to your site on their mobile phones, and they want a mobile experience.

7. Use CSS for Style: Write CSS to create a consistent look across your site.

20 Ways to Make Your Website More Efficient And Convertible

Add Schema Markup to Images

Add Schema Markup to Images.

8. Use Headers and Subheaders: Use headers and subheaders to highlight key information in your post. This can help make it easier for readers to scan your posts.

9. Add a Related Posts section: Your website’s Related Posts feature can be a great way to increase traffic and engagement.

10. Use Lists: Use lists to organize content.

11. Add Video: Add a video to your site to increase your conversion rates.

12. Use an SEO-Friendly URL: Write SEO-friendly URLs to your posts and pages.

13. Create a Contact Form: Use a contact form to collect information from your readers.

14. Add Social Sharing Buttons: Use social sharing buttons to make it easier for your readers to share your content on social media.

15. Use an Engaging Intro: Write an engaging intro to get your readers interested in your post.

16. Use an Author Bio: Write a short biography of yourself

20 Ways to Make Your Website More Efficient And Convertible

1Schema Markup and H1 Tags

3. Make Content Accessible:

Allow visitors to browse your site in a vertical or horizontal

way. This is great for desktop and mobile viewing.

4. Make Links Visible: Use call-to-action buttons and links to help your site visitors navigate to the most relevant information.

5. Improve Navigation: Keep navigation at the top of the page and on the same line as the text. This helps visitors to quickly find the information they are looking for.

6. Keep Copy Short: Avoid wordiness and long sentences. Keep sentences no longer than 3-4 words.

7. Use Lists: Lists are great for organizing and directing site visitors.

8. Use Short, Unique Headlines: Headlines are the first thing a visitor will read on a page. Make them short, and make sure they are easy to understand.

9. Be Clear: Use short sentences and bullet

20 Ways to Make Your Website More Efficient And Convertible

Add Schema Markup to Head

10. Keep the Same Layout: Always keep the same layout and

order of elements on each page. This allows for

conversion.

11. Use Accurate and Consistent Grammar: Incorrect grammar

and spelling make visitors feel unimportant and lazy.

12. Use Plain and Consistent Colors: Use a limited color palette.

13. Be Unique: Use an original design and

textures that match your brand.

14. Include Video: Video can be an extremely effective tool

for promoting your site.

15. Include Photos: Include at least one photo on each

page.

16. Include Audio: Include audio or

music in the background of your website.

17. Add Alt Tags: Include alternate text for all images.

18. Use Easy-to-Read Fonts: Use a readable font that

is large enough to be easily

20 Ways to Make Your Website More Efficient And Convertible


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