Product Description Mistakes

9 Simple Product Description Mistakes to Avoid 2021

Simple Product Description Mistakes to Avoid: Don’t make these mistakes when you’re ready to write your product descriptions.

1. Not mentioning the benefits of your product.

2. Bad formatting and design.

3. Trying to copy and paste your brand’s style onto the product description page rather than make it its own thing — don’t forget headers, CSS ID’s, SEO tags, etc., so people can find it!

4. Using vague phrases such as “lightweight” or “long-lasting.”

5. Too much information in one place or too many different types of information like specifications vs customer reviews vs list of features vs other features not included in the list of features (“and more!”).

6. Avoiding using verbs that would invoke emotion (ex: “our newest invention will allow you to…”).

ALSO SEE 10 Tips for Writing Good E-Commerce Headlines

Product Description Mistakes
Simple Product Description Mistakes to Avoid

Simple Product Description Mistakes to Avoid

It’s time to be honest with yourself

I found this list of product descriptions from a blogger who owns and operates a website that sells products.

A:

There are lots of ways to approach this.

You could simply write a couple of sentences that capture the key selling points of the product, without any elaboration.

Or you could take a few sentences from the product description, and paraphrase them to include your own unique selling points.

You could also make a small section of the description that contains all the details you need to know to decide whether or not to buy the product.

Or you could go even further, and provide a link to a product comparison page that gives you the full details of the product and links to customer reviews.

A:

Some of the most successful product descriptions I’ve seen have been simple:

When you have an opportunity to market a product that’s uniquely different from anything else on the market,

Simple Product Description Mistakes to Avoid

Why did you buy this?

With any product you buy, it’s a question of “What’s in it for me?” and “How do I know this is the best choice?”

How to do it

You need to be very clear about the value you can offer the customer. When you do, you’re on your way to the answer to the question: “Why should I buy this?”

When you answer this question, the customer will be more likely to buy your product than any of the competitors.

So it’s critical that you write a value proposition. If you do, the customer will be more likely to buy your product.

So you need to answer this question: “What’s in it for me?”

And you need to answer it with “I’m so glad I did.”

You’re not only getting a sale, you’re getting a very happy customer.

There’s a million and one books on this topic, but I’ve had good success with

Simple Product Description Mistakes to Avoid

Make sure the title has at least 4 words

Try to keep the description to 100 words.

Use a mix of active and passive voice.

Don’t use more than two adjectives in the first line of the description.

7. Not keeping it short.

8. Trying to create a clickable product image.

9. Not optimizing your product image with a suitable caption.

10. Not making it easy to share.

11. Not offering the ability to create a custom or unlimited number of variations of the product.

12. Not mentioning the products strengths and weaknesses.

13. Not being clear and concise.

See also  How to Build a Compelling Facebook Page with AI 2021

14. Not including an actual image.

15. Having a low number of positive reviews.

16. Having a low number of negative reviews.

17. Having an average number of reviews.

18. Not giving customers the option to write a review.

19. Using lots of negative

Simple Product Description Mistakes to Avoid

Is this product right for you?

20. Using lots of positive

Is this product right for you?.

21. Using lots of in-between

Is this product right for you?.

22. Using lots of neutral

Is this product right for you?.

23. Having a high number of downloads.

24. Having a low number of downloads.

25. Having an average number of downloads.

26. Having a high number of ratings.

27. Having a low number of ratings.

28. Having an average number of ratings.

29. Having a high number of reviews.

30. Having a low number of reviews.

31. Having an average number of reviews.

32. Having a high number of reviews.

33. Having a low number of reviews.

34. Having an average number of reviews.

35. Having a high number of reviews.

Simple Product Description Mistakes to Avoid

You can’t just list everything

A:

To go along with the other answers:

Do not use a link. The link has nothing to do with your product description, and it only looks like you are spamming your site.

A:

I have recently tried to write product descriptions and came across this post on a google webmasters forum.

The product descriptions that I have seen so far do not look good, they are full of fluff, and if you are trying to get more customers, then this is not the way to go.

Here is the link to the post:

http://www.google.com/support/forum/p/Webmasters?hl=en&#

So, here are some tips that might help you.

The first thing that comes to mind is the long-tail.

Simple Product Description Mistakes to Avoid

What do you like?

You can write

What are you looking for?.

This should suffice. If you want to be really specific, then you can write

What is your budget?.

This will help your customers.

You should use the best adjectives to describe your product.

Do not use this,

What is your budget?.

This does not help the customer, but it helps you.

You can write this:

What is your budget?.

Use the best adjectives to describe your product.

You should use the verb that is associated with the best adjective.

Do not use this,

What is your budget?.

This does not help the customer, but it helps you.

You can write this:

What is your budget?.

Use the best adjectives to describe your product.

You should use the verb that is associated with the best adjective.

Simple Product Description Mistakes to Avoid

Tell your story

Coupons

An offer is a form of discount that is generally given in exchange for a product. Discounts can be as low as 20% or as high as 90%. Coupons can be a percentage of the original price, or the discount can be applied after the product is purchased.

The main benefit of using coupons is that it allows people to buy more than they otherwise would have.

Coupons can be a form of promotion, but there are some differences between them.

It is important to understand the benefits of coupons and how to use them.

In addition, it is important to understand how to choose the best coupon site to use and what coupon sites can be effective.

See also  8 SEO tools every beginner blogger should be using

Coupon sites

Coupon sites are websites where people can look for coupons and then redeem them in a physical store. There are many types of coupons, such as printable coupons, in-store coupons, and internet coupons.

Simple Product Description Mistakes to Avoid

Describe the product

When people are shopping for a product, they will look for coupons. The most important thing to understand is that people are looking for a deal.

If a coupon is a percentage off, then people need to understand the actual value of the product before they purchase it.

For example, if a product is $20 and a coupon is a 50% off, then people need to know the original price of the product is $10, not $20.

In-store coupons

In-store coupons are the most common type of coupon. In-store coupons are usually available at a physical store.

There are many types of in-store coupons. They can be coupons that are printed in a magazine or newspaper, coupons that are given to you by the store or retailer, or coupons that are available online and you print out at home.

In-store coupons are important because they allow people to save money by getting the products they want at

Simple Product Description Mistakes to Avoid

Add bullets

Add numbers.

Use numbers in bullets.

Use a title to make your text more appealing to read.

Use the first person (I, my, etc.).

Use adjectives to help people picture what the product is like.

Use a subtitle or tagline to summarize the product.

Use a URL.

Be specific and clear.

Make sure the text is copy-able.

Don’t use words that will make it harder for people to read.

7. Use “organic” or “natural” when describing food or personal care products.

8. When describing high-tech products, avoid using words like “awesome,” “cool,” “elegant,” “amazing,” and “killer.”

9. “Crazy” and “unbelievable” are not effective words for describing a product.

10. “Budget” and “economical” are not effective for describing a product.

Simple Product Description Mistakes to Avoid

Put your most important info first

7. Having your product description be an exact copy of your brand’s style.

8. Writing a short description that doesn’t include any details about your product.

9. Using descriptions that sound like you’re trying to convince someone to buy it.

10. Writing a description that includes your own opinion about your product, rather than facts.

Best practices for the first line of the product description include:

1. Use bullets and numbered lists to make it easier to find the details you want to show.

2. Use “to” and “from” statements to help people understand what your product does.

3. Put the most important information first.

4. Keep your product description to two to three sentences.

5. Don’t use too many words or big, fancy fonts.

6. Don’t use descriptions that sound like you’re trying to convince someone to buy it.

Simple Product Description Mistakes to Avoid

How much does it cost?

8. Don’t include any opinion of your product.

9. Don’t use the same words that you use in your brand.

10. Keep it short.

Make sure your product descriptions are:

Easy to read and navigate.

11. Simple and clean.

12. Tailored to your product.

13. Accurate.

14. Clean and professional.

15. In the same font and size as your brand.

16. Make your product description pages easily accessible.

17. Include a call to action.

See also  How To Get Readers Attention In Your Blog 2021

18. Offer a clear buying process.

19. Include a clear call to action, like “buy now” or “check out our website.”

20. Offer discounts.

21. Have clear prices.

22. Include the ability to make purchases online.

23. Include detailed information.

24. Have a simple design.

Simple Product Description Mistakes to Avoid

Make sure the product’s photo is relevant

Your video description should be between 30 and 250 words. Make sure to include a clear and concise title.

Your product description should describe your product and should not include any other content such as customer reviews or social media links.

Product Descriptions Should Focus On Benefits, Features, and Specifications

Product description should include only benefits and features. Don’t include product specifications or product features that you can’t actually deliver on.

The Product Description should include only one sentence.

Example: The Multi-tool is designed for the traveller and it has a fixed blade, a locking mechanism and a strong magnet to keep your devices together.

Keep the Product Description short, clear and concise.

Your Product Descriptions Should Have a Call-to-action

Your product descriptions should have a call-to-action.

Your product descriptions should have a call-to-action.

Product descriptions should have a call-to-action.

Simple Product Description Mistakes to Avoid

How do you use it?

Don’t make these mistakes when you’re ready to write your product descriptions.

Not mentioning the benefits of your product.

Bad formatting and design.

Trying to copy and paste your brand’s style onto the product description page rather than make it its own thing — don’t forget headers, CSS ID’s, SEO tags, etc., so people can find it!

Using vague phrases such as “lightweight” or “long-lasting.”

Too much information in one place or too many different types of information like specifications vs customer reviews vs list of features vs other features not included in the list of features (“and more!”).

Avoiding using verbs that would invoke emotion (ex: “our newest invention will allow you to…”). Verbs are

Use an active verb when describing a product.

Active verb = verb with object

Object = the thing you are doing or receiving the benefit

Simple Product Description Mistakes to Avoid

Update your description when your product changes

If you’re going to update your description, then you need to make sure that it’s the right thing to do. You need to make sure that it’s right for your audience and that it’s in line with your overall product strategy.

7. Making the description too long.

8. Telling people what they can’t do with your product.

9. Not having an appropriate domain.

10. Making your description appear as if it was written by a robot.

11. Using filler words like “a,” “the,” and “an.”

12. Using long sentences that don’t make sense.

13. Lacking of the right use of emotion and tone.

10. Make your email subject line catchy and relevant.

1. “What You Need to Know” — “What is the price of a

Simple Product Description Mistakes to Avoid

Check the readability of your description

I’m sure you’ve heard that you should never put text on a website that’s more than 20 characters in length, and yet you probably don’t think about how long your product descriptions are.

As a minimum, you should aim to keep your product descriptions under 300 words.

Simple Product Description Mistakes to Avoid

Related Posts

One thought on “9 Simple Product Description Mistakes to Avoid 2021

Leave a Reply

Your email address will not be published. Required fields are marked *

%d bloggers like this: